Digital Marketer Track

It's a complete roadmap for anyone who want to start earning online as digital marketer. 

Payment Schedule

Duration: 6 Month
New Session Starting Date: 10th of Every Month

Registration Fee: PKR 3000 (One time)
Monthly Fee: PKR 9500 
At the Time of Admission: PKR 12500 [Registration + 1 Installment]

Acheivement

Hands-on Experience
Portfolio Projects
4 Certificates

Content:

Digital Marketing

• The Marketing?
  • Digital Marketing?
  • Facts about Traditional & Digital Marketing
  • Why we choose Digital Marketing?
  • Inbound & Outbound Marketing
  • Digital Marketing Process
• Brand
  • Brand Creation & Visibility
  • Visibility and its Types
• Customer Journey
  • Sales funnel
  • Converting traffic into leads
  • Conversions
• Target Audience
  • Why define a target audience?
  • Identifying target audience
  • Types of audience
    • Primary target audience
    • Secondary target audience
• SMART Goals
  • SMART is Specific, Measurable, Achievable, Relevant & Time-bound

Social Media Marketing

• Facebook

  • Brand Creation
  • Social Sharing
  • Insights
  • Groups
  • Facebook Ads
  • Commerce Manager

• Instagram

  • Social Sharing
  • Insights
  • Instagram Ads

Youtube & Search Engine Marketing [SEM]

• Youtube

  • Channel Creation
  • Views
  • Subscribers
  • Youtube Ads

• Google

  • Intro Google Adwords
  • Keyword Research
  • Configuring Ads
    • Google Search Ads
    • Google Display Ads
  • Google analytics

Email Marketing

• Opt-in emails
• Selecting and Configuring Email Networks
• Optimizing Emails for Success

SEO

• Introduction to SEO and Online Earning
• Search Engine Optimization Approaches
• Concepts of Off page and On Page

Understanding Search Engines

• Classification of Search Engines
• Crawler-Based Search Engines
• Hybrid Search Engines
• How Search Engines Rank Pages
• Search Engines Basics (Google / Bing / Yahoo)

Market Identification

• Defining your Niche and Audience
• Identify Your Top Five Competitors
• Online target market Identification
• Realizing the power or value of internet

On-Page Optimization

Picking out Keywords

• Defining your Niche and Audience
• Preparing to Research Keywords and Getting Suggestions
• Keyword Research and Optimization
• Using Keyword Suggestion Tools

Optimization – Tuning the Pages

• Key Concepts: Keyword Prominence, Density, Proximity and Frequency
• Creates Effective Title and Meta
• Optimizing Layout of Your Pages
• Optimizing Navigation and Menus
• Duplicate Content Issues
• Local SEO for Your Site

How to Build SEO Friendly Website

• Defining your Niche and Audience
• Title, Meta Tag Creation and Optimization
• Images SEO with ALT attributes
• HTML Concepts (Basic)
• Website testing and Analysis

Off – Page Optimization

Website Submission

• Search Engines’ Submission Rules and Guidelines
• Submitting to Search Engines: Google, Yahoo, Bing etc
• Creating a Search Engine Friendly Sitemap
• Submitting to Directories
• Submitting to Business Directories
• Submitting to Classifieds
• Participating in Forums
• Blogs Commenting

Backlinks

• Link Popularity and Link Quality
• Link Building Strategies and Techniques

Monitoring Search Engines Rankings

• Analyzing Organic Search Traffic
• Google Search Console
• Google Analytics

Shopify Content

Introduction

• Why Shopify?
• Before You Start Set-Up
• Start Your Free Trial

How to Design Your Store

• How to Buy Your Domain
• How to Create Pages
• How to Create Navigation
• How to Choose Your Theme
• Edit the Look and Feel of Your Store
• How to Edit Preferences

Adding Products to Catalog

• Add a Product
• Create a Collection

How to Ship Your Product

• How to Set Up Shipping
• How to Set Up Legal
• How to Set Up Checkout

How to Get Paid

• Understanding the Payment Methods
• Taxes and Billing Overview

Launching Your Shopify Store

• How to Place a Test Order
• How to Launch Your Online Store
• How to Add a Sales Channel
• How to Add an App
• How to Kickstart Your Marketing
• Shopify Analytics Overview
• How to Join the Community

Video Editing

• How to Conceive the Product?
• Finding Objectives of the Video to Achieve
• Understanding Target Audience

Graphics Core

• File Creation with specific resolution
• Layers (Creation & Managing)
• Selections tools
• Adjustments
• Pen tool
• Layer styles & effects
• Export file saving methods

Adding Effects

• Add Amazing Film Effect
• Add Background Music in Video
• Add Blur a Moving Face or Object
• Add Cinema Scope in A Video
• Add Credits in A Video
• Add Different Types of Transitions
• Add Logo in Video
• Add Title & Subtitles in Video
• Add Text & Tiles (With Advance Editing)
• Add Watermark in Video

Voiceover on Video

• Change Voice-Over of Any Video
• Increase and Decrease an Audio
• Remove Background Noise from Any Video
• Remove Audio from Any Video

Conversion into Different Modes

• Convert Color Video into Black & White
• Convert Video into A Sketch
• Capture Photos from Video
• Convert Video into Mp3

Cropping Video

• Crop a Video
• Cut & Delete Unwanted Portion of the Video
• Delete Clips from Timeline

Miscellaneous

• Export or Render a File to Get Final Output
• Record Computer Screen Easily
• Remove Green Screen Background of Any Video
• Reverse Any Video Clip
• Speed Up & Slow Down Video Clip
• Use Color Grading and Color Correction
• Make Lower Thirds

Rendering and Finalizing

• Export or Render a File to Get Final Output
• Make GIF

Graphic Designing

• Adobe Photoshop
• Adobe Ilustrator
• Adobe Animate