Amazon PPC Course

Amazon PPC Course curriculum is carefully designed so that you'll learn how to properly structure, monitor, and optimize your paid advertising to maximize growth and profitability for your seller central account. You'll from basics to expert level management and optimization plus customized strategies based on scenarios.

Amazon PPC Overview

• What is Amazon PPC and what is a bid
• Importance of Amazon PPC
• What are Keywords and How to do keywords research?
• Understanding of PPC Terminologies
• Other Launch Methods and High PPC Competition
• How to check bid of a certain keyword or list of keywords?
• Most Important Question WHEN IS THE RIGHT TIME FOR STARTING PPC?

Basics of Campaign and Insight of Amazon Advertisement Console

• Three Campaign Types and Places Where Amazon Displays Your Ad
• Understanding of Sponsored Products
• Understanding of Sponsored Brands
• Understanding of Sponsored Display
• Developing PPC Structure and Naming Convention of Campaigns
• Where to start (SP or SB)? & When can we use Sponsored Brands
• Walkthrough of Amazon Ad Console
• Power of Seeding Auto Campaign

PPC Management and Importance of Product Research

• Daily Management and Reporting of PPC and Checking Progress of Keyword’s Rank
• Knowing our Competitors and Setting a Right Selling Price
• Importance of SEO of Product Listing
• Backend Optimization in EBC
• Relationship of keywords research with PPC

KPIs & Co-relation of Basic Terminologies

• PPC Intro with Three Campaign Types name and Overview
• What are the Basic Terminologies of Amazon PPC?
• What is ACOS and TACOS & Which one is more powerful for evaluation?
• How to Calculate Profit Margin with and without VAT?
• Relationship of CPA and Profit Margin

Common PPC Mistakes and Advantage of Gap Spots in PPC

• 10 Common PPC Mistakes
• Checklist of PPC Before Launching a Product / ASIN
• Protocol of adding Keyword for Ranking
• Credit Contribution of a Keyword and Cushion of Keyword
• Identifying Gap Spot of PPC and Case Study Reference

Bulk Sheet Optimization and Analysis

• What is a Bulk Operation File in Amazon Advertising?
• How to Download Bulk Operation File?
• Reading Bulk Operation File and Applying Three Filters of RGY (Red, Green, and Yellow) based on KPIs
• Understanding of Search Term Report
• Utilization of Search Term Reports and Negations for ACOS Reduction and Keyword Harvesting
• Negation of Irrelevant Terms / Negative Targeting of Auto, Phrase and Broad

Strategies for PPC Optimization and Demand Side Platform

• How to Monitor ACOS and Some ACOS reduction Strategies
• Flow of a New Launch, Indexing, Ranking, Optimization and Profitability
• Initiating Indexing of Product via PPC
• Keyword Ranking with PPC Management and Optimization
• Product’s Profitability Strategy
• Scalability and Bid Management
• Extensive Negative Targeting
• Basics of Amazon Demand Side Platform

Wrapping it Up with Important PPC SOPs and Bonus Content

• Overview of this course, CLOs, and FAQs
• Sharing Value Pack of 15 PPC SOPs
• Bonus Content