DIGITAL MARKETING

Introduction

[Download Outline PDF]

Digital marketing is the retailing of products and services mainly on the internet by using digital technologies. Businesses use digital channels like search engines, social media, and email to connect with customers and audiences.

Uses of Online Marketing

The use of digital marketing not only allow brands to market their products and services but also offers online customer support. Social media use in digital marketing allows brands to receive positive and negative feedback from their customers furthermore determine which product work well for them.

Here is a list of types:

• Search engine marketing
• Content marketing
• Native advertising
• Affiliate marketing
• Email marketing
• Pay per click, etc

Latest developments and strategies in Internet Marketing

1. Segmentation
2. Influencer marketing
3. Online behavioral advertising
4. Collaborative environment
5. Data-driven advertising
6. Remarketing and Game advertising

Why learn DM?

Digital marketing gives you a wide variety of dynamic career opportunities. Learning this course will give you better pay and preference. Moreover, it will help you to start your own creative project. In addition, it’s affordable to learn.

Digital marketing will help you to dissolve many skills within yourself. Use of digital marketing will help you to learn keyword research, SEO, and search engine marketing skills. Along with that, you came to know about content, social media, and email marketing. The most important is communication skill, which is utilized in every field.

Digital Marketing Course in Lahore at ICT

Lahore is hub of professional training institutes. In a variety of institutions, ICT Trainings is a renowned and prestigious name for delivering professional courses. Digital Marketing is one of the course that ICT is delivering its training since 2011. It is like whenever someone is looking for Digital Marketing course in Lahore the only name that comes into mind is ICT. We welcome you to join Digital Marketing at ICT and be stand-out on top of the digital marketers list.

Course Contents

Digital/Internet Marketing training curriculum follows the Google Adwords Certification standards which are designed to meet the requirements of next-generation marketing needs.

Salient Features:

• Learn by Doing
• 30+ years Experienced Consultant/Trainer

Work Opportunities:

• Social Media Marketing Manager or Analyst
• Ecommerce store Marketer/Manager
• Digital Marketing Executive/head

Who Should Attend the Course:

• Business Owners
• Sales Executive/Team
• Entrepreneurs
• Digital Marketing Starters
• Students
• Job-Seekers

Course Content

Digital Marketing

• The Marketing?
• Digital Marketing?
• Facts about Traditional & Digital Marketing
• Why We choose Digital Marketing?
• Digital Marketing Process
• Brand Creation & Visibility
• Visibility and its Types
• Routing Traffic Inbound Outbound
• Converting traffic into leads
• Sales funnel
• Conversions
• Retention, Its Types & Importance
• Evaluation Performance via Tools

Website & Blog Development with WordPress

• Website & Its Types 
• What is WordPress
• WordPress Installation
• Understanding Domain & Hosting
• Posts & Pages
• Media
• Themes
• Links
• Comments
• Sliders
• Menus
• Plugins
• Widgets
• Settings

Graphics & Video Animation

• Images and Its Types
• Understanding Posts and Banners
• Creating Posts and Banners for Social Media
• Converting Images into Video
• File Export Formats [Jpeg, Png, GIF, PSD, PDF etc]

Social Media Marketing

• Facebook
  • Brand Creation
  • Social Sharing
  • Insights
  • Groups
  • Facebook Ads
  • Commerce Manager
• Instagram
  • Social Sharing
  • Insights
  • Instagram Ads
• Youtube
  • Channel Creation
  • Views
  • Subscribers
  • Youtube Ads
• Google Search & Display

Email Marketing

• Opt-in emails
• Selecting and Configuring Email Networks
• Optimizing Emails for Success

Practical Approach

Real-time examples will be given throughout the lectures.

www.ict-trainings.com/curriculum/digital-marketing-leaflet.pdf