Digital Marketing with Shopify Training

 “Digital Marketing is like breath to the businesses today, so learning it gives you the highest place in the business world. Training is carefully designed to meet all the requirements of the Digital Marketer job role in the current market. The course also addresses the ECommerce trends so the digital marketer can help businesses to sell their products over the Internet. And the addition of Shopify let you fly solo if you jump in the eCommerce market”. 

Salient Features:

• Learn by Doing
• 30+ years Experienced Consultant/Trainer

Work Opportunities:

• Social Media Marketing Manager or Analyst
• Shopify Store Owner
• Shopify VA
• Digital Marketing Executive/Head

Who Should Attend the Course:

• Business Owners
• Planning to start their eCommerce Business
• Sales Executive/Team
• Entrepreneurs
• Digital Marketing Starters
• Students
• Job-Seekers

Course Content

Digital Marketing

• The Marketing?
  • Digital Marketing?
  • Facts about Traditional & Digital Marketing
  • Why we choose Digital Marketing?
  • Inbound & Outbound Marketing
  • Digital Marketing Process
• Brand
  • Brand Creation & Visibility
  • Visibility and its Types
• Customer Journey
  • Sales funnel
  • Converting traffic into leads
  • Conversions
• Target Audience
  • Why define a target audience?
  • Identifying target audience
  • Types of audience
    • Primary target audience
    • Secondary target audience
• SMART Goals
  • SMART is Specific, Measurable, Achievable, Relevant & Time-bound

Social Media Marketing

• Facebook

  • Brand Creation
  • Social Sharing
  • Insights
  • Groups
  • Facebook Ads
  • Commerce Manager

• Instagram

  • Social Sharing
  • Insights
  • Instagram Ads

Youtube & Search Engine Marketing [SEM]

• Youtube

  • Channel Creation
  • Views
  • Subscribers
  • Youtube Ads

• Google

  • Intro Google Adwords
  • Keyword Research
  • Configuring Ads
    • Google Search Ads
    • Google Display Ads
  • Google analytics

Email Marketing

• Opt-in emails
• Selecting and Configuring Email Networks
• Optimizing Emails for Success

SEO

• Introduction to SEO and Online Earning
• Search Engine Optimization Approaches
• Concepts of Off page and On Page

Understanding Search Engines

• Classification of Search Engines
• Crawler-Based Search Engines
• Hybrid Search Engines
• How Search Engines Rank Pages
• Search Engines Basics (Google / Bing / Yahoo)

Market Identification

• Defining your Niche and Audience
• Identify Your Top Five Competitors
• Online target market Identification
• Realizing the power or value of internet

On-Page Optimization

Picking out Keywords

• Defining your Niche and Audience
• Preparing to Research Keywords and Getting Suggestions
• Keyword Research and Optimization
• Using Keyword Suggestion Tools

Optimization – Tuning the Pages

• Key Concepts: Keyword Prominence, Density, Proximity and Frequency
• Creates Effective Title and Meta
• Optimizing Layout of Your Pages
• Optimizing Navigation and Menus
• Duplicate Content Issues
• Local SEO for Your Site

How to Build SEO Friendly Website

• Defining your Niche and Audience
• Title, Meta Tag Creation and Optimization
• Images SEO with ALT attributes
• HTML Concepts (Basic)
• Website testing and Analysis

Off – Page Optimization

Website Submission

• Search Engines’ Submission Rules and Guidelines
• Submitting to Search Engines: Google, Yahoo, Bing etc
• Creating a Search Engine Friendly Sitemap
• Submitting to Directories
• Submitting to Business Directories
• Submitting to Classifieds
• Participating in Forums
• Blogs Commenting

Backlinks

• Link Popularity and Link Quality
• Link Building Strategies and Techniques

Monitoring Search Engines Rankings

• Analyzing Organic Search Traffic
• Google Search Console
• Google Analytics

Shopify Content

Introduction

• Why Shopify?
• Before You Start Set-Up
• Start Your Free Trial

How to Design Your Store

• How to Buy Your Domain
• How to Create Pages
• How to Create Navigation
• How to Choose Your Theme
• Edit the Look and Feel of Your Store
• How to Edit Preferences

Adding Products to Catalog

• Add a Product
• Create a Collection

How to Ship Your Product

• How to Set Up Shipping
• How to Set Up Legal
• How to Set Up Checkout

How to Get Paid

• Understanding the Payment Methods
• Taxes and Billing Overview

Launching Your Shopify Store

• How to Place a Test Order
• How to Launch Your Online Store
• How to Add a Sales Channel
• How to Add an App
• How to Kickstart Your Marketing
• Shopify Analytics Overview
• How to Join the Community

Destination: Launching eCommerce Store with Sales Ignition