Course Overview

‘Content Writing in a Nutshell’ covers the art of writing. This will help learners to excel their writing capabilities and therefore, master in different domains of content curation. Hence, from brainstorming techniques to creating an impactful copy; this course covers all the relevant tools and inclusive insights to help you grow and strengthen your learning curve.

Course Requisites

• Intermediate or A-levels

Saima Ijaz will take over this course. She adepts in content and management and has been actively rendering her services in the business world and freelance world. Since she has been involved in this field for around 10+ years, her writing skills are impeccable as she knows all relevant insights of generating meaningful content. Moreover, she also possesses comprehensive knowledge of an array of domains underlying content and creative writing services to a number of companies and freelance clients. Apart from professional objectives, she aims to create an impact in the society by writing that not only increases sale and boosts profits but also create change and inspiration in the younger generation.

Join the knowledge enriched, creative, and interesting learning journey with her and make your writing copy stands out in the crowd.

Course Outline

Boost your Creative Thinking Profile

• Introduction to Contents Writing
• Types of Contents Writing
• How to write meaningful Content
• Digital Content Marketing
• Make money through Content Skills

Blogs and Articles Writing

• Difference between Blogs and Articles
• Techniques of Audience-centric Writing
• Attention Grabbing Content to Increase Traffic
• Articles and Blogs Role in Online Business Promotion
• Different Types of Articles Writing (News, Entertainment, How to Articles, etc)

Advertising Content

• Promotional Content
• Taglines and Punch-lines
• Print Media Content (Brochures, Hoardings, Posters, etc)
• Products Body Copy
• Jingles and Ads Content

Sales and Promotions Content

• Newsletters
• Product Descriptions
• Press Releases
• Page Layout & Text Outline & Call-To-Action Buttons
• Effective Writing Techniques to Increase Sales

Academic Writing

• Techniques of Research Writing
• How to write International Assignments
• Formatting and Outline
• Referencing
• Writing Research and Thesis Papers

How to Write Quality Content

• Proof Reading Techniques and Software
• Document Formatting
• Writing for Business and Academic Presentations.