Mastering Meta 

"Mastering Meta" is your gateway to unlocking the full potential of Facebook and Instagram, transforming your online presence and achieving your marketing goals. This comprehensive course dives deep into the world of Meta, equipping you with the skills to effectively manage and leverage Facebook and Instagram for personal or business growth.

What you'll be able to:

• Develop and execute effective social media marketing campaigns.
• Run successful ad campaigns that drive results.
• Analyze data to optimize your social media presence.
• Stay ahead of the curve with the latest trends and updates.

Work Opportunities:

• Social Media Manager
• Performance Marketer
• Digital Marketing Executive/Head

Who Should Attend the Course:

• Small or Midsize Business Owners
• Planning to start their eCommerce Business
• Sales Executive/Team
• Entrepreneurs
• Digital Marketing Starters
• Students
• Job-Seekers

Course Content

Marketing & Digital Marketing

• The Marketing?
  • Digital Marketing?
  • Facts about Traditional & Digital Marketing
  • Why we choose Digital Marketing?
  • Inbound & Outbound Marketing
  • Digital Marketing Process
• Brand
  • Brand Creation & Visibility
  • Visibility and its Types
• Customer Journey
  • Sales funnel
  • Converting traffic into leads
  • Conversions
• Target Audience
  • Why define a target audience?
  • Identifying target audience
  • Types of audience
    • Primary target audience
    • Secondary target audience
• SMART Goals
  • SMART is Specific, Measurable, Achievable, Relevant & Time-bound

Social Media Marketing

Facebook Management

• How to setup a facebook business page
• Types of facebook posts
• How to get facebook likes and increase engagement
• Hashtag strategy & Tools
• How to create facebook content strategy
• Tracking and measuring results with facebook analytics

Instagram Management

• "What is Instagram?
• How start with Instagram
• Publishing posts and driving audience"
• "Audience Growth Strategy
• How to benefit with hashtags
• Insights
• Instagram Ads

Facebook / Instagram Ads

• Facebook Ads
• Types of Ads
• Ad Creatives
• Finding Target Audience
• Ads for Brand Creation & Visibility
• Ads Creation for Engagments & Leads
• Ads Creation for eCommerce Conversion
• Measuring Success / Insights

Shopify

• Store Creation
• Applying Custom Theme
• Theme Home & Product Page Customization
• Preferences & Setiings
• Adding Pages
• Managing Navigation
• Setting-up Blog
• Adding Products and Collections
• Orders Management
• White-label Dropshipping Model

Destination: Launching eCommerce Store with Sales Ignition